Law Firms Impress Clients and Attract Talent with Better AV and Collaboration Tech

Commercial real estate may be in flux across many industries, but in the legal field, there is an uptick in commitment to expansion. In 2024, 12% more firms reported that they planned to add space compared to the previous year. 

It’s not just about adding more square footage though. Law firms, like nearly every enterprise, are also focused on using space more efficiently. Many are creating flexible offices that can easily be reconfigured for different uses. Now a partner’s office might also double as a collaboration room.

At PPI, we’ve seen both trends evolving in tandem. Some of our Am Law 100 clients are expanding real estate and providing technology experiences that deliver a bold impression to clients and potential team members. Law firms need secure, reliable AV not just to get work done, but also to prove they’re future-ready contenders in an evolving marketplace.

Major clients, especially those in the technology and financial services industries,  expect to see AV systems on par with their own sophisticated workplace collaboration tools. And when it comes to growth and retention, the legal field is not immune to the pressure of competing with big-tech firms for talent. So it’s best to keep team members happy with communications and collaboration technology that is easy to use.

To help achieve these external and internal goals, PPI starts from a user experience angle. We work with clients to establish conferencing standards that are easy to use and consistent, regardless of location, room size or layout. We can also design systems to support firms that are setting “stretch” goals of creating a self-service collaboration culture, which is a big shift in an industry typically defined by white-glove, concierge AV support. 

From full-service to self-service, we can provide options on every level. The AV systems we deploy and support for law firms around the world, using our 24/7 Vantage platform, are built to provide flexibility and efficiency. 

In large-scale boardrooms and conference spaces, we provide meeting equity with AI-driven video meeting tools that ensure everyone is seen and heard. We’re also adding full collaboration suites to partner offices, so focused work happens in one area and team meetings are easily accommodated in another. 

As we continue to work with law firms on office renovation projects, we provide a customized approach to collaboration technology. We conduct technology pilots to validate proposed designs, and work with our clients to ensure they deploy solutions that meet technology goals. 

Whether your law firm is expanding or looking to optimize existing space, contact PPI to explore which conferencing and collaboration systems are the best fit for enhancing efficiency and communication between partners, team members and clients.